Purple Pricing Press

Crain's Chicago Business - “The game theorists who dreamed up Purple Pricing for Northwestern” (05/22/2014)

Crain's Chicago Business - “NU's 'Purple Pricing' profs take concept to market” (03/03/2014)

Fast Company - “The World's Top 10 Most Innovative Companies In Sports” (02/14/2014)

Chicago Tribune - “Economists share strategy to make more money from ticket sales” (01/05/2014)

Crain's Chicago Business - “Northwestern using 'purple pricing' for football tickets” (07/29/2013)

Harvard Business Review - “The Power of Purple Pricing” (05/08/2013)

Time - “Pay Less for Sporting Event Tickets–After You’ve Already Bought Them” (02/19/2013)

Crain's Chicago Business - “What 'purple pricing' will do to Northwestern ticket prices” (02/12/2013)

The Street.com - “Purple Pricing: Real-time Demand-based Ticket Pricing” (05/14/2013)

Venues Today - “Purple Pricing: Northwestern University turns ticketing on its head with Dutch Auction” (04/01/2013)

Sports Business Now - “Northwestern picks 'purple pricing' for basketball games” (02/15/2013)

CBS Chicago - “Purple Pricing: Northwestern To Experiment With New Ticket Pricing For Basketball” (02/13/2013)

Inside Northwestern - “Inside Purple Pricing, Northwestern’s Revolutionary New Way to Sell Tickets” (02/15/2013)

Lake the Posts - “Northwestern’s Purple Pricing experiment” (02/22/2013)

HotelMarketing.com - “The power of purple pricing” (06/07/2013)

Remains of the Day - “Purple Pricing” (03/10/2013)

NUIT - “Purple Pricing, basketball ticket auctions and course nuggets”

Northwestern News Network - “NU Athletics introduces Purple Pricing” (02/20/2013)